Seminars Increase Awareness And Demand For U.S. Red Meat
November and December are some of the best months for U.S. red meat sales in Mexico and USMEF has prepared for this busy time by conducting several seminars across the region to inform those who distribute and sell U.S. meat products.

USMEF conducted a seminar for UNPACO, a small trade companies association in Monterrey, to increase awareness and build demand for U.S. beef and pork among these potential customers.

USMEF Mexico Regional Marketing Manager Gerardo Rodriguez gave a presentation about correct meat handling and cold chain procedures in addition to U.S. meat attributes and characteristics that all combine to increase sales and profits for companies.

This presentation was very well received by the audience, which included 20 executives from UNPACO. USMEF will offer this type of seminar to all 2,000 members of this association in the future.

The next day, USMEF held a similar seminar for more than 40 meat boutiques and butcher shops. In this seminar, Rodriguez included U.S. red meat merchandising and trends in Mexico so the shop owners could see how to successfully market the products. The session helped increase awareness of U.S. beef and pork among these untapped meat retail outlets. Many requested more information about U.S. meat suppliers, cuts and costs afterward.

USMEF seminars are also increasing knowledge of U.S. red meat among the trade’s sales force in an effort to increase sales. The first of these seminars took place in late October and USMEF has seminar dates scheduled for November and December as well.