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Strategic Market
Profile Report (SMP)
Europe - Beef
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Market Overview
Beef
While imports of U.S. beef in 2007 were virtually double 2006 numbers, and eventually topped out at $42 million, the reach of U.S. beef is still too limited to create a widespread opportunity for most EU consumers to try the product. U.S. beef has been largely absent from the European Union for the past 19 years, and there is a subsequent lack of consumer knowledge about the attributes of U.S. beef. Nonetheless, consumers and importers who have tried U.S. beef recognize the quality and a proportion of EU consumers are ready to pay the premium price. Italy and Germany are the primary markets for U.S. beef, with product also sold in Holland, France, Belgium and the U.K. EU importers are working hard to expand their sales across the EU and are developing business in Spain, Portugal, Greece, Poland and Sweden.
Strategic Market Profile: European Union - Beef (PDF)
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Strategic Market
Profile Report (SMP)
Europe - Pork
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Pork
U.S. pork exports to the EU in 2007 reached 19,722 mt worth $57.8 million, a 55% increase in volume and a 70% increase in value over 2006 levels. France was the new EU growth market, and the U.K. and the Netherlands were other top destinations. Greater U.S. pork export growth opportunities were limited as the EU remained a net pork exporter and total EU imports declined by 66% by year’s end. The entry of Romania and Bulgaria (formerly strong markets for U.S. pork) into the EU also led to reduced U.S. exports to these countries due to the increased EU restrictions.
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USMEF Maintains Growing Interest During Anuga Show
USMEF recently participated in one of the most important international food shows, Anuga. Held in Cologne, Germany, more than 6,000 companies from 95 countries vied for the attention of more than 163,000 visitors from 175 countries.
U.S. beef and pork producers were represented at the show to maintain the momentum of growing interest in Europe for their meat products. USMEF member companies who exhibited had the opportunity to meet with existing customers and be in contact with potential new buyers, according to John Brook, Regional Director, Europe, Russia & Middle East, and Anne Bardot, Director, Public Affairs & Communications of the USMEF Brussels regional office.
European Union Pork Tariff Rate Quota And Certificate Of Origin
A new, supplementary tariff rate quota (TRQ) has been set by the European Union (EU) specifically for U.S. pork loins and hams. For more information, see the Information and Guidance document for the TRQ and Certificate of Origin.
USMEF Insight Articles
Pressure Mounts In EU For Brazil Beef Ban
EU Expected To Introduce Subsidies For Pork Exports
European Union GMO Policy Debate
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Copyright 1996-2009 U.S. Meat Export Federation
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