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European Union
Market Trends and Growth Potential
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Per Capita Pork Consumption (2006, EU-25)
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43.7 kg
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+2.3% (vs. 2001)
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Total Pork Imports (2006, EU-27)
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89,330 mt
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+159% (vs. 2001)
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Total Pork Variety Meat (PVM) Imports (2006, EU-27)
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12,500 mt
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+3% (vs. 2001)
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In 2007, the EU is the world’s largest exporter of pork.
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Rising production costs in western EU countries will displace production to eastern EU countries where labor and land costs are less expensive.
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No significant change in consumption levels is anticipated in the medium term.
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Competition/Competitiveness
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2006
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2001
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U.S. Share of Total Pork/PVM Import Market (EU-27)
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26%
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33%
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Other Pork/PVM Suppliers & Market Shares (EU-27)
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Canada 43%
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23%
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Chile 10%
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0%
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Switzerland 9%
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3%
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Brazil 6%
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20%
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Domestic Self Sufficiency (EU-25)
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107%
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106%
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Because the EU is the world’s largest exporter of pork, import activity to the EU-25 is limited.
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Production in the EU is cyclical and opportunities arise periodically for the import of some cuts that are in short supply.
Market Penetration
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Customers for U.S. Pork Imports Processing
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100%
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HRI
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0%
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Retail
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0%
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Top Imported U.S. Pork Cuts: hams, butts, trimmings
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Top Imported U.S. Pork Variety Meat (PVM) Items: kidneys, livers, hearts
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U.S. Pork/PVM Exports to Europe as a % of Total U.S. Pork/PVM Exports (2006, EU-27): 2%
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Product/Industry Image
Operating/Marketing Environment and Trade/Distribution Issues
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The EU has a highly efficient production and distribution industry.
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Processed pork brands are well established and highly competitive.
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Product development is continuous with a steady increase in high value-added processed products.
Access Conditions
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EU regulations present additional costs for U.S. producers. The EU Commission is ready to review its position and possibly accept some U.S. production procedures (AMT’s).
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Quotas remain disparate and cumbersome.
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The EU will not change its position on the ban on use of growth promoting agents.
Import and market share data is based on reported exports to the EU-27 and Eastern Europe (from GTA), and U.S. export data is from the U.S. Department of Commerce, Trade Census Bureau.
Long Term Strategy:
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Work toward the elimination of technical and sanitary barriers and significant expansion of quotas through bilateral negotiations to allow for commercially viable and meaningful access for U.S. pork.
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Continue to strengthen relationships with approved suppliers and targeted buyers, USDA and EU policy makers.
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Establish distribution links for U.S. pork and build product loyalty among targeted importers, distributors and processors in the region through extensive trade servicing.
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Increase purchasing of U.S. pork loins and tenderloins by upscale and trend-setting restaurants.
USMEF Export Forecasts:
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2006
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2007
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2008
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2009
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2010
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2011
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2012
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2013
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2014
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Pork
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25,775
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16,500
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16,800
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17,640
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18,522
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19,633
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20,811
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22,060
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23,384
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PVM
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1,998
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2,300
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2,369
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2,440
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2,513
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2,589
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2,666
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2,746
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2,829
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Total
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27,773
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18,800
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19,169
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20,080
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21,035
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22,222
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23,478
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24,806
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26,212
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% Change
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-28%
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-32%
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2%
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5%
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5%
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6%
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6%
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6%
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6%
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2006 export data are from U.S. Dept. of Commerce/Trade Census Bureau; 2007-14 represents USMEF forecasts, October 2007
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Copyright 1996-2008 U.S. Meat Export Federation
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